Our Shopify GTM App works well with both Plus and Non-Plus stores, and our users see a lot of immediate benefits from installing the app (check out our reviews).
The difference between using the GTM App on a Non-Plus store vs. a Shopify Plus store is that at this time Shopify does not allow us access to the checkout pages for Non-Plus stores. Because of this, we only recommend moving GA to GTM if you are on Shopify Plus.
However, transactions will still work as normal on Non-Plus stores and you can still use our app and dataLayer on the thank you page (purchase event). You can also use GTM to fire transaction events for AdWords, Facebook, Bing, etc.
In case you haven't seen it, here are our guides that have step by step instructions on installing the GTM App.
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