[Free Version] How to Use Free Event Builder

Learn how to use our free chrome extension to tag your website.

Thank you for downloading our free Event Builder Chrome Extension. 

This is the fastest way to tag your site with Google Analytics events. 

Once you've installed the extension you can use our custom onboarding walk through here, or follow the steps below. 

Step 1: Configure Google Analytics

In this step you just have to enter your Google Analytics Property ID that you want this event data sent to.

Step 2: Select Your Trigger Type

Events inside of GTM are made up of 2 parts, a Trigger and a Tag. We support up to 3 trigger types:


Click: If an Element is clicked.

Visibility: If an Element is visible in the viewport (i.e. an “impression”)/

Pageview: If someone views the page.

Choose “Click” to start.

Step 3: Point and Click

You can now make a selection by hovering your cursor over an element. It will outline in green.

Hover your cursor over this section and click. You’ll see we’ve automatically grabbed the CSS selector in your Chrome Extension.

This will be your trigger in GTM.

Step 4: Name Your Event

The Name is how it appears inside GTM. Try something like “GA Event – Main Navigation Click".

Be descriptive with your names so others on your team know what they are as well.

These event category, action, label settings are ultimately what you analyze inside of Google Analytics.

Event Category: These are “big buckets” where multiple event actions fall underneath like “homepage” or “product page”.

Event Action: This is the descriptive action that you are tagging. For example: “main navigation click”. You can add variables to these like “main navigation click – which dynamically picks up content on the page.

Event Label: We recommend keeping this as so you can view this event data by page.

Step 5: Select Pages 

You can customize what page(s) you want this event to trigger:

All Pages: this means this event will fire any time a user triggers the event.

Current Page Only: this means you only want the event to fire if the user is on the exact page you are on

Specific Pages Only: this is a regex filter that allows you to target the pages you want this to track. For example “products” means this event will fire if a user triggers it on any page URL on your site that contains “products” in it.

Step 6: Download Container

Once you're done creating your events then you can download the container that you'll need to import into GTM.


Step 7: Import into GTM

Head over to your GTM Account > Admin > Import Container.


That's it! You can now view your events in GTM and publish.