How to Use GTM Event Builder

This article shows how to utilize Elevar's event builder extension for Google Tag Manager.



Install Elevar's GTM Extension Here!

Watch the video above for the full walk through on how the extension works once installed.

You can also follow these steps below to get up and running with the GTM Event Builder chrome extension.

Step 1:

Ensure you have an account created with Elevar and are logged in so we can authenticate your Google account.

Sign up for an account here:

Step 2:

Once logged into Elevar then navigate to the Events tab and Authorize your GTM account:

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Step 3:

Install our Chrome GTM Extension

Step 4:

Navigate to your website and open the extension in your browser.

You will need give the extension some time to download your GTM accounts, containers, workspaces, and variables.

Depending on how many accounts you have this could take a few minutes or up to 20-30 minutes. While you wait, you can safely let the extension fetch your data in the background and navigate to another browser to do other work.

Once the data fetching is complete then choose your container settings.

Dropdown options:

  1. Your account
  2. Container
  3. Workspace
  4. Google Analytics variable (which is used in your custom event tags)

Then select Save Container Settings as shown below:

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We won't overwrite any existing workspaces, we'll just add to the current. So if another team member published a new GTM workspace then you will need to you sync by clicking the Refresh button if you'd like to continue working in the Default workspace.

Step 5:

Now you can start navigating your site and using your cursor to select the elements that you want to create tags for. Click on the lock symbol as shown below and then move your cursor around to find the area you want to select.



Once you select it then you'll see we automatically grab the DOM element that will be used for the trigger creation.

Complete all of your event data:

  • Tag name
  • Trigger type (click, visibility, or pageview)
  • Event category
  • Event action
  • Event label
  • Event value

Then decide whether you want this tag to only fire on this page OR if you want it to fire on all pages/specific pages.

Once you're done click "Save & Create Another" or save and import to GTM.

Step 6: Import Tags to GTM

Once you create one or more tags then you'll be able to import these tags in bulk to GTM. We keep track of what tags have been created (green check) or not (red).

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Once you've successfully imported to GTM then you will see your Google Analytics Tag and Trigger are automatically created for you following all of our best practices for tag creation!