How does Elevar define the dimensions when creating a goal?

See the dimension filters applied to your traffic

Below are the dimension filters used when selecting your traffic during goal creation:

select dimension
  • All Traffic: [no dimension applied]
  • Organic: ga:medium=organic
  • Email: ga:medium=~email
  • Social: ga:hasSocialSourceReferral==Yes
  • Paid Search: ga:medium==cpc
  • Display: ga:medium=~display
  • Affiliate: ga:medium=~affiliate
  • Referral: ga:medium==referral
  • Direct: ga:medium==(none)

You also have the option of setting up your own custom dimension!