When you signup and authenticate your Google Analytics account, Elevar begins fetching your data from the Google Analytics APIs to analyze.
Insights are a combination of:
In total, you will see upwards of 100+ insights based on your data. Think of them as an ongoing automated analytics audit of your account providing you with insights on what's going well and what's not going well.
Each Insight has been curated by our team and is broken down by:
Goals are not the goals you know of in Google Analytics.
Goals in Elevar function the way you might track and report on your internal marketing and sales goals.
They basically work like this:
Elevar will then track your current milestone and overall goal progress but more importantly will begin forecasting your goal at the end of the time period.
Again - this is all done by using your Google Analytics data. And you can create as many goals as you'd like!
Instead of sending you through a sea of insights and goals within your dashboard, you're able to use the default custom reports (ex. Paid Search Performance) that are predefined in Elevar and/or create your own customized ones.
Reports allow you to combine multiple insights and goals to track together in one place.
Additionally you can:
If you have any additional questions on how Elevar works please contact us!