Once inside of conversions then click "Create" new conversion:
These settings will be unique to your requirements. For example do you want to use last-click or a position based attribution model.
Once you save and continue then continue to get your conversion label when you implement via GTM:
Copy this conversion label to input into GTM.
Head back over to GTM and paste this value into your GTM tag as shown below.
Save!
That's it!
