How to Create Add to Cart AdWords Conversion

See where to get your conversion label to plug into your AdWords Add to Cart Conversion Tag

Step 1: Go to AdWords > Tools > Conversions

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Step 2: Create New Conversion

Once inside of conversions then click "Create" new conversion:


Step 3: Complete Conversion Details

These settings will be unique to your requirements. For example do you want to use last-click or a position based attribution model.

Once you save and continue then continue to get your conversion label when you implement via GTM:


Copy this conversion label to input into GTM.

Step 4: Paste Conversion Label into Add to Cart GTM Tag

Head back over to GTM and paste this value into your GTM tag as shown below.

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That's it!