PLEASE NOTE AN UPDATE TO ADWORDS SETUP AS OF MAY 6, 2019 IS IN EFFECT!
Non-Plus Shopify Store User? Use this guide instead.
Here are the required steps for the full implementation:
We suggest watching this video first, and then follow the detailed steps below to successfully install the app.
Once you install our app (A one-time $99 purchase - NO recurring fees!), you can move on to the installation instructions where you need to input your GTM container ID.
Once you save then we have inserted three snippets into your theme:
We've included these snippets in your:
Note: if you do not have access to your checkout.liquid theme file then you will need to contact your Shopify merchant success manager to enable this for you.
You now have GTM installed on your website through the app!
Important! Check to see if you have another GTM setup on your website. Now that you've installed our app, you will need to remove the existing code to prevent duplicate GTM containers on your website. See: How to Remove Your Pre-Existing GTM Code (for GTM Shopify App)
Once you have verified that you do not pre-existing GTM code present, you can move to the next step.
Once you've copied the code, you can paste into the checkout script settings below, and select SAVE.
Please note: Don't delete your existing scripts in here without reviewing them first! It's possible that you might have scripts used for other tracking purposes!
Once you're done click save!
Now it's time to connect your new dataLayer data from your store to Google Tag Manager!
Now in order to connect your Shopify data to Google Tag Manager we need to create all of the variables, triggers, and tags for these to map to.
Once you're confident everything is good then click Confirm and you will see the tags, triggers, and variables imported in your Workspace Changes:
By default, all of the Google AdWords tags are paused. These are the tags required for:
If you do want these enabled then there are two steps here:
Here is where you find your AdWords variable:
Go to Tools > Audience Manager:
Then go to AdWords Tag > Details:
Then after selecting GTM as setup type copy your the variable shown here:
Then go to GTM > Variables > UPDATE - AdWords Account > copy your value here:
That's it for the remarketing setup!
Now to implement AdWords conversion tracking, then follow these next steps as well.
Here are the AdWords gtags that were imported into GTM for you:
Important! Once you've unpaused each tag you are ready to move on. If you previously had AdWords scripts or remarketing tags setup then you will need to remove these to prevent duplicate tags from firing.
You need to set GTM into Preview mode and walk through all of your major pages of your website to ensure you installed everything properly.
All of these pages should have these two pageviews firing:
You will have three tags fire on pageview:
Verify the dataLayer looks similar to the image below (with your product data) to push impressions to Enhanced eCommerce:
Verify clicking a product on a collection page pushes a product click event. I usually do this by right clicking a product to open in a new tab.
If everything is good then continue to do the same on your search result pages! If you are seeing some discrepancies, please review the setup steps again and then contact us with your questions.
Note: Test all product page types if you have unique templates
On product pages you should see the following:
Something that we do different is push an additional product detail view hit when a user changes a variant.
Why? To account for an accurate % of add to cart by product SKU. Otherwise if we don't push this detail hit then your first default variant will have all of the product views while the additional options won't have any (or minimal). This causes add to cart % and cart to detail view % to be inaccurate
If you send users to a shopping cart then you should see these three tags:
We also push an impression list into the dataLayer for your merchandising list analysis which provides your positioning of products in the shopping cart.
In each step of the checkout pages, you should see the following tags fire:
This will send pageview hits to Google Analytics along with the enhanced ecommerce checkout step data shown below:
In order to get the funnel tracking in Google Analytics, you will need to configure this in Google Analytics > View Settings > Enhanced Ecommerce:
This will then populate the Checkout Behavior Analysis report in Google Analytics:
On this last and most important page, you will want to make sure that the following tags have fired successfully:
Additionally if you click on the Data Layer tab in the GTM console, you will see all of the data available for your use in Google Analytics, marketing conversion tags, etc.
You'll notice some additional data like:
If you have PII in your Google Analytics pageview hits (email addresses) then you can validate this new setup scrubs this data prior to the hit being sent to GA by doing one of the following:
Option 1. Use the GA Debugger for Chrome, add a fake email to the end of your URL (something like firstname.lastname@example.org), and you should see something like this where the actual email is redacted from the hit:
Option 2. Inside of your Google Analytics Real Time report, find yourself based on the city you are loading the site from and go to the content report which should look something like this:
If any of your QA tests don't pass from Step 7, then it's likely that you have customizations to your theme that we aren't able to detect with our automated triggers. We have listed some common examples below.
1. Product Detail Views Don't Work
If this happens then it's possible that your product template name has been modified and requires a small config update.
We look for product.liquid so if you have alternative template names then you will need to add additional logic to account for these in the elevar-body-end.liquid file:
2. Add to Carts on PDP not Firing
If this happens on your product detail pages then you will need to adjust the two lines of code shown below. If you need help updating this for your store please chat us.
If you need help updating this for your store please contact us!
Each container you import into GTM will have a folder called "UPDATE ON INSTALL". Variables found in this folder will be:
If you are transitioning 100% to Google Analytics tracking via GTM instead of native Shopify then we recommend creating a test GA property first and setting this account # first to monitor for a few days.
This will allow you to compare traffic and revenue #'s between your pre-existing property and this new property that is setup via GTM so you feel confident in the data when fully transitioning.
Once you are ready to go live it's time to publish!
Inside of Google Tag Manager, click the Publish button in the top right and confirm your deployment.
Once you've deployed then you should perform the same QA process in preview mode. Make sure to click Refresh inside of GTM if you've made any changes: