How to Setup Checkout Behavior in Google Analytics

For Shopify Plus stores only, see how to set up the checkout behavior report in Google Analytics.

If you are on Shopify Plus and you decide to send Google Analytics data through Google Tag Manager then you can unlock the Checkout Behavior funnel report in Google Analytics. 

Here's how:

Step 1: Are you on Shopify Plus?

If you are not on Shopify Plus then we don't have access to the checkout steps (Shopify doesn't allow) that we need in order to send the individual checkout steps. 

So if you are on Shopify Plus, please continue to Step 2!

Step 2: Configure Settings in Google Analytics

Inside of Google Analytics > Admin > View Settings > select your primary view you use for analyzing. 

Then under the checkout labeling steps configure it to look like the following:

Screen Shot 2019-09-18 at 8.00.21 PM

Step 3: Ensure the Enhanced eCommerce Checkout Step Tag is Enabled

Once you've imported our container into your Google Analytics account then you should see this tag which should be enabled:

Screen Shot 2019-09-18 at 8.00.53 PM

Once published then you will start to see this checkout behavior funnel populate!