How to Setup Checkout Behavior in Google Analytics

For Shopify Plus stores only, see how to set up the checkout behavior report in Google Analytics.

If you are on Shopify Plus and you decide to send Google Analytics data through Google Tag Manager then you can unlock the Checkout Behavior funnel report in Google Analytics. 

Step 1: Are you on Shopify Plus?

Step 2: Configure Settings in Google Analytics

Step 3: Ensure the Enhanced eCommerce Checkout Step Tag is Enabled

Step 4: Troubleshooting

 

Here's how:

Step 1: Are you on Shopify Plus?

If you are not on Shopify Plus then we don't have access to the checkout steps (Shopify doesn't allow) that we need in order to send the individual checkout steps. 

So if you are on Shopify Plus, please continue to Step 2!

Step 2: Configure Settings in Google Analytics

Inside of Google Analytics > Admin > View Settings > select your primary view you use for analyzing. 

Then under the checkout labeling steps configure it to look like the following:

  1. Customer Information
  2. Shipping
  3. Payment

Screen Shot 2019-09-18 at 8.00.21 PM

Step 3: Ensure the Enhanced eCommerce Checkout Step Tag is Enabled

Once you've imported our container into your Google Tag Manager account then you should see this tag which needs to be enabled:

Screen Shot 2019-09-18 at 8.00.53 PM

And then verify your checkout step trigger looks like this:

ee-checkout-trigger

Once published then you will start to see this checkout behavior funnel populate:

ee-checkout-funnel

Troubleshooting

If you are not seeing any data or missing data in the funnel then check the following:

1. Does your checkout.liquid contain the elevar-checkout-end snippet?

2. Is the tag in GTM enabled (not paused)?

3. Does this code exist in your checkout.liquid file:

Screen Shot 2019-10-28 at 5.37.30 PM

If you have any other issues please open a ticket for assistance!

 

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