What Data Changes When Subscription Analytics Suite is Live

Once you connect our app to your Google Analytics account then you will see some data changes to your major KPIs.

Before enabling the subscription analytics suite for your primary Google Analytics property, it is important to understand the data changes you will see:

1. A spike in sitewide conversion rate

2. A spike in direct channel conversion rate

Screen Shot 2019-04-07 at 11.04.04 AM

3. A spike in overall revenue

4. New product sales inside of GA for your auto-renew products

5. A spike in product quantity, revenue, and buy-to-detail rate

Depending on how you analyze your marketing channel performance/make decisions from Google Analytics, you might want to create additional views inside of Google Analytics:

1. Filtered View that includes all orders (first and recurring).

2. Filtered View that excludes all recurring order data (so this would be your Shopify website/first order only).

Here is what this filter looks like:

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3. Filtered View that includes recurring orders only.

Here is what this filter looks like:

Screen Shot 2019-04-07 at 11.18.12 AM

Now with these three filters configured you can quickly view your data without having to set up segments.

If you have any additional questions or concerns on what metrics will change please contact us through our chat to open a ticket!